Featured Projects/Case Studies
KillerSnails Educational Website Redesign
As part of the KillerSnails.com website redesign initiative, my primary responsibility was to develop a new user experience (UX) and user interface (UI) strategy that would effectively guide users—particularly educators—toward exploring and reviewing the site’s educational content. The goal was to create an engaging and intuitive pathway that increased interest and drove purchasing decisions among teachers and school decision-makers.
In addition to designing the core user journey, I played a key role in overseeing the visual and structural consistency of the site’s wireframes. This involved collaborating closely with cross-functional teams to ensure that all design elements aligned with the brand’s creative standards and educational mission. My contributions helped maintain a cohesive design system throughout the development process, supporting a seamless and professional user experience across the new website.
1st Choice Financial Group ™
As a Strategic Integrations Partner and Digital Producer, Allegro led design, development, server back-end, and launch of this domestic (US) and international company’s web presence. Combined several previous sites into this singular location for ease of communication. Content specifically written to target Grants, Utilities, and Process Management organizations seeking the services of 1stChoice Financial Group, Provisio, and Shelter+.
This site is managed and hosted by Allegro on an dedicated server utilizing cPanel and various server applications.
Tools used: Adobe Creative Cloud, Wordpress, Elementor Framework, various plug-ins for form and data management. SEO, SER, ORM management. Microsoft Office Suite, and Asana Project Management.
Fraser Engine Rebuilders, Inc.
Allegro was contracted to strategize and creatively re-think the functionality of their DTB/DTC online presence. The unique objective was to mitigate fraudulent transactions that can occur by online credit card processing. We built an entirely new website that has the feel of a standard e-commerce process, but requires the sales team to contact and confirm the purchase with the consumer, thus essentially eliminating credit card fraud.
Each engine and transmission required an accompanying sell-sheet available on their respective page. All new warranty information was written to reflect new programs initiated during the rebuild. The significant challenge was to be able to update the information, across the entire framework, while not taking down the site for improvements.
During this time, Allegro was also tasked with project managing a fiber-optic installation for the office (Comcast), initiate and manage email campaigns (MailChimp), and manage an ever changing extensive Google Adwords Program. As well, requested product description/update sheets were designed, as well as email panels specific to Zoho’s application were designed and implemented. In addition, Allegro provided Podcast Production. (5 Minutes with Fraser) and video production/editing (various videos on site).
The tools used to create, maintain, and promote the business: Wordpress, Elementor Framework, Creative Cloud (Suite), Zapier, Zingle, Zoho (CRM Plus), Nextiva (IP Phone System), Google Workspace, Nexa (Call center), various plug-ins to add expanded functionality, PHP, CSS, HTML, e-Commerce applications (WooCommerce, ECWID), Logic Pro (Podcasts), and Final Cut Pro (videos).
This site is managed and hosted on an dedicated server utilizing cPanel and various server applications.
Harbor Life Ministries
HarborLife Ministries engaged Allegro to design and develop a dynamic website that would serve multiple core functions to support and expand their mission. One of the primary goals was to create a platform capable of hosting and showcasing a growing library of video series—allowing users to easily access, navigate, and engage with rich multimedia content designed for spiritual growth and community outreach.
In addition to media presentation, the organization required the site to support a major financial conference event. This included building functionality to handle event registration, securely process payments for ticketing, and offer flexible donation options. We ensured that these components were seamlessly integrated into the site’s user experience, with a focus on ease of use, visual clarity, and trust-building design.
The final website offered HarborLife a scalable, user-friendly digital presence that could grow with their ministry, supporting both content delivery and community engagement while aligning with their broader vision for impact.
Bakers Daily Grind
Bakers Daily Grind needed a marketing/promotional website created that showcased the services they offered and requested to utilize Before/After images of work accomplished. Allegro designed, developed, and launched this visually rich site, including video of services being rendered.
This site is managed and hosted by Allegro on an dedicated server utilizing cPanel and various server applications.
Tools used: Adobe Creative Cloud, Wordpress, Elementor Framework, various plug-ins for form and data management. SEO and SER management. and Microsoft Office Suite.
FItFoodsRx.com
FitFoodsRx is a company that provides prepared meals, with custom and preset options. The strategy behind this site build is that it be simple, visually appealing, and be easy to use. The client specified that they have the option to edit foods, pricing, and specials quickly and efficiently. This is new build and will be launching in the beginning of April 2023. Allegro was responsible for the design, development, and functionality of this site. Included in the project was an element of marketing, specifically through the Facebook Ads platform.
This site is managed and hosted by Allegro on an dedicated server utilizing cPanel and various server applications.
The tools used to create, maintain, and promote the business: Wordpress, Elementor Framework, Creative Cloud (Suite), Google Workspace, various plug-ins to add expanded functionality, PHP, CSS, HTML, and e-Commerce applications (WooCommerce, ECWID), as well as STRIPE for credit card processing. Site is currently in maintenance mode.
https://fitfoodsrx.com
